Beiersdorf Breaks Records, Achieves Highest Ever Umsatz

Impressive Growth Continues in 2023

Natural Cosmetics Market Expansion Drives Success

Hamburg, Germany - Beiersdorf, the renowned skincare and consumer goods company, has announced record-breaking financial results for 2022 and the first half of 2023, continuing its impressive growth trajectory.

In 2022, Beiersdorf achieved an Umsatz (total revenue) of 879.9 billion Euro, marking a remarkable 15.4% increase from the previous year. Organic growth contributed 10.2% to the total, pushing Umsatz to a record 8.8 billion Euro.

The company's strong performance continued in the first half of 2023, driven by a surge in both organic and inorganic growth. EBIT (earnings before interest and taxes) Umsatzrendite (return on sales), excluding special items, stands at a healthy 16.2%.

Beiersdorf's success has been attributed to its focus on innovation, digitization, and sustainability. The company has made significant investments in its research and development efforts, resulting in the launch of new products and technologies that meet the evolving needs of consumers.

Notably, Beiersdorf's expansion into the natural cosmetics market has been a key growth driver. In February 2020, the company acquired the brand "Lafarma," positioning itself as a major player in the fast-growing segment of conscious beauty products.

Beiersdorf remains committed to its mission of providing innovative, high-quality products that improve the lives of its customers. With its continued focus on growth, innovation, and sustainability, the company is well-poised to maintain its position as a leader in the beauty industry.