Beiersdorf Aktiengesellschaft: A German Consumer Goods Giant

Overview

Beiersdorf Aktiengesellschaft is a German consumer goods company that produces skin care, hair care, and adhesive products. The company's flagship brand is Nivea, which is one of the world's leading skin care brands.

History

Beiersdorf was founded in 1882 by pharmacist Paul Carl Beiersdorf. The company's first product was a medical adhesive tape called Leukoplast. In 1911, Beiersdorf launched Nivea, which quickly became a popular skin care brand.

Products

Beiersdorf's products are divided into three main categories: skin care, hair care, and adhesive products. The company's skin care products include Nivea, Eucerin, and La Prairie. Its hair care products include Nivea, Schwarzkopf, and Got2b. Its adhesive products include Tesa and Cosmopor.

Operations

Beiersdorf has operations in over 100 countries. The company's products are manufactured in 19 countries and sold in over 200 countries.

Financial Performance

Beiersdorf is a publicly traded company. The company's stock is listed on the Frankfurt Stock Exchange. In 2019, Beiersdorf had sales of €7.5 billion and net income of €1.1 billion.