Disney to Crack Down on Password Sharing
Disney+ to Implement Stricter Measures by Fall 2024
CEO Bob Iger Announces Upcoming Changes
Disney has announced plans to crack down on password sharing among users of its streaming service, Disney+. Effective fall 2024, the company will implement stricter measures to prevent unauthorized access to accounts.
CEO Bob Iger made the announcement during a recent interview with CNBC. He stated that Disney is prioritizing efforts to convert shared accounts into paid subscriptions.
The decision follows similar crackdowns by other streaming services, including Netflix. Iger noted that the company is aware of the inconvenience this may cause but believes it is necessary to protect the value of its content and ensure a sustainable business model.
Disney+ has experienced tremendous growth since its launch in 2019, boasting over 150 million subscribers worldwide. However, password sharing has become a prevalent issue, with some estimates suggesting it affects up to 30% of accounts.
The company is expected to release further details about the upcoming password-sharing restrictions in the coming months.
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